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Why Five

Privacy Policy

Last updated: 26 Feb 2026

This Privacy Policy explains how Why Five LTD (“we”, “us”, or “our”) collects and uses information when you use this website and scoreboard application.

Company details: Why Five LTD (Company No: 11571381), registered in the United Kingdom.

1. UK GDPR Summary

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where required, we rely on consent (e.g., analytics cookies) and/or legitimate interests (e.g., basic security and abuse prevention).

2. Information We Collect

  • Email address (only if you voluntarily provide it via contact, wishlist, or subscription)
  • Technical/security data (e.g., IP address, user agent, timestamps) for abuse prevention and basic security
  • Cookies for analytics and measuring website performance/usage

3. Cookies and Analytics

We use analytics cookies to understand how the Site is used, improve performance, and measure feature usage. If we work with advertisers in the future, we may share aggregated, non-identifying metrics (e.g., page views, clicks, general trends) as performance feedback. We do not share personally identifiable information with advertisers.

Where required, analytics cookies are only set after you provide consent.

4. How We Use Your Data

  • Respond to your messages and requests
  • Link wishlists/subscriptions to an email address (so we can contact you about updates or potential vendor rewards)
  • Prevent abuse (e.g., duplicate voting, spam)
  • Operate, maintain, and improve the Site

5. Data Retention and Deletion Requests

We keep personal data only as long as necessary for the purposes described above.

If you request deletion of your email address:

  • We will remove your contact details from our active systems where feasible
  • Your wishlist/subscription linkage may be lost permanently
  • This may prevent us from attributing you to future vendor rewards/benefits
  • Published ideas (if already approved and public) may remain on the platform, but we may lose the ability to link them back to you

6. Your Rights (UK GDPR)

You may have rights to access, correct, delete, restrict, or object to certain processing, and to withdraw cookie consent at any time. To exercise rights, contact us at the email below.

7. Security

We take reasonable measures to protect your information, but no system is completely secure.

8. Contact

Why Five LTD
Email: info@why5.uk